Two starting points. Either we figure out what’s worth pursuing, or we pressure-test a specific bet before you commit.
A clear verdict on your product investment.
Find out what's actually worth pursuing.
A specific product investment on the table: a new product, an AI play, a build-or-buy decision. The internal momentum is there. The product expertise to answer the hard questions isn't.
AI ideas swirling and board pressure to move. No shortage of options, but nobody internally can answer what's real, what's noise, or what's actually worth building.
"Should we build this?"
"What's actually worth pursuing?"
One investment, every angle: is the market real, can you build it, how do you price it, what's the go-to-market path.
Your full AI idea landscape, assessed against your product, your market position, your competitive reality, and what you can actually build.
A GO / NO-GO and concrete next steps. Not a maybe.
What to pursue, what to drop, and what's in the way.
Both engagements follow five steps over three to four weeks. The differences live in steps 3 and 4, shown below.
Scoping call
You walk me through where you are and what decision you're trying to make. We agree on objectives, scope, and what a useful outcome looks like. If the conditions for a productive engagement aren't there, I'll say so before anyone commits.
Kick-off
Before we meet, I send a specific intake request: what I need to see, who I need to speak with, and what materials to have ready. Sponsor and relevant SMEs in the room on kick-off day. We align on objectives, confirm access, and agree on how we'll work together. Lens engagements also include a focused questionnaire to capture your team's existing POVs before I form mine.
Deep work
Research, competitive review, technical feasibility, GTM implications. One investment, every angle. I work directly with your SMEs: short, focused exchanges, not long meetings.
I go through your AI ideas and assess what's real, tested against your product, market position, competitive landscape, and what you can actually build. I form an independent view.
Weekly check-ins and async updates keep us aligned throughout.
Recommendation & Review
Written GO/NO-GO: what I'd do and what I wouldn't, market potential, go-to-market approach, key risks. You review async and send questions before we meet.
Written POV: which AI ideas are worth pursuing, which to set aside, where synergies exist, and what's blocking execution. You review async and send pushback before we meet.
No surprises in the room. The hard questions surface in writing first.
Debrief & Final
We work through where our perspectives diverge, debate what's real, and close on a shared picture. Your pushback and context shape the final document. You walk away with something pressure-tested, not just delivered.
The recommendation is only as good as the execution that follows. Fabs On Call keeps me available for the moments that come up when a plan meets reality: a decision you're not sure about, a direction that needs pressure-testing, a question your team can't answer alone.
Direct line for questions, clarifications, and execution advice. Scoped to what came out of your Lab or Lens engagement. Not new research, not new scope.
30-minute sessions on specific topics, prepped async beforehand so they're focused and high-impact. No agenda-free check-ins.
Month-to-month, no commitment. Available after a Fabs Lab or Fabs Lens engagement.
Not sure where to start? Let's have a working conversation.
30 minutes. I come prepared with observations about your business, not a pitch. We talk through where you are, what decision you're facing, and what kind of engagement actually makes sense. You'll know by the end if it's worth continuing.